You got a BHAG?
01.06.10 | Posted in Entrepreneurship
I see many successful businesses developing them as a way to steer their company to the end game they’re playing for. It’s such a great motivator, and when you’ve got one, it can take care of so many business decisions. You just need to ask: “Will this activity ultimately support our BHAG?”
We’ve got a BHAG at Business Chicks.
It’s to have 250,000 members by 2015.
It’s kind of simple. Easy to understand. It’s measurable. It’s big enough to be scary, but tangible and realistic enough to be attainable. When the time comes, there’ll be no doubting if we’ve achieved it or not. We either will have or we won’t have.
We talked about our BHAG a lot before we got it right. When we reached it during a brainstorming session, we all knew it was perfect because the energy changed, and everyone sat up a bit taller and got silly grins on their faces. It felt right. We knew it was a big stretch, but we also knew it was achievable if we applied ourselves, built the right strategy and got into execution.
Naomi Simson and the gang at RedBalloon have also got one. It’s to have 10% of the Australian population experience a RedBalloon activity by 2015. There’s a scoreboard in the RedBalloon offices that shows the team where they’re up to. This shot was taken last week.
All good BHAGs should support your purpose for being in business.
At Business Chicks our purpose is to enrich the lives of women in business. At RedBalloon they want to change gifting in Australia forever.
Have you got a BHAG? Share it with me below to be in the running to win a ticket to the next Business Chicks event in your capital city.