Tag Archive: Social Media

  1. Social media score

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    A couple of weeks ago I flew to Perth for a Business Chicks networking night. When I landed, I absentmindedly tweeted that the inflight ice-creams had been the highlight of the trip. A friend of mine replied asking who I flew with and I told her it was @QantasAirways.

    QantasI thought nothing more of it until a couple of days later when a delivery arrived for me at the office – a large box adorned with Qantas ribbon. I eagerly unwrapped the gift to find 12 of the same ice creams I had tweeted about – heaven! Score for Qantas (of course I was going to tell a lot of people about it) and score for me (not so much my waistline, but hey, ice cream wins over waistline any day in my world.)

    I loved this as one of our core values at Business Chicks is ‘Surprise and Delight’. My team and I are constantly looking for ways that we can surprise and delight our members, and social media is an awesome way to achieve this.

    I try and follow as many of our members as I can keep up with on Twitter, and one day I noticed that one of our members Tori Gorman was soon to attempt an English Channel crossing. I immediately thought of a good mate of mine John Maclean who had documented his Channel attempt and subsequent crossing in a book. I wrapped up the book, wrote a note to Tori encouraging her, sent it to her office, and got our content team to write an article about her on the Business Chicks site. I know Tori appreciated the gesture and the support she felt from the Business Chicks community as a result of me noticing her efforts, and most importantly, acting on them.

    Have you made a social media win or been the recipient of a score (like my ice cream loot?). Had a complaint handled well? Built a relationship through Twitter or another platform?

  2. Social media 101

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    design

    Over the weekend I found five minutes to look at my LinkedIn account. There were 84 requests sitting there waiting for me, and I found myself hitting delete over and over again.

    I’m just amazed that people still don’t understand basic social media etiquette. When you’re wanting to add someone to your network that you don’t know on LinkedIn, it’s essential that you give some context as to why you’d like to connect.

    I’ve said this before but I’ll say it again: adding someone to your network that you’ve never met before, and expecting them to respond positively is like going to a cocktail party or a networking event and thrusting your business card in their hands without saying anything. You’re expecting them to take that card and give you a smile and accept you as a contact, but really – would you? I’d be a bit creeped out, just as I am when people send me that dreaded message ‘I’d like to add you to my network on LinkedIn’ with nothing else. Um, yep, ok, but I have no idea who you are, so no thanks.

    No essay is required with your request – just a line or two explaining why you’re reaching out. Easy!

    Anyone got any other social media pet peeves that they’d like to share?

  3. Two social media faux paux's to avoid

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    I’m not for a second putting myself up as a social media expert. I blog, tweet occasionally, and check my Facebook regularly but I’m no pro. What I do know however, is that the same rules apply in social media as apply in real life, where you’re looking to build relationships and expand your networks.

    Here are two mistakes I see made all the time.

    1) Not personally introducing yourself

    I get requests from Facebook and LinkedIn from people I’ve never heard of. They make no effort to introduce themself, or say why they’re wanting to connect. If you’re contacting someone you don’t yet know, be sure to write a short, personal note saying how you’ve heard of this person, and why you want to connect. It just gives some context. Imagine walking up to someone at an event and thrusting your card into their hand without any explanation. They’d be like “Um, what? Huh? Who are you? Why are you talking to me?”

    2) Selling to a group without researching the needs of that group

    I’m part of a few online forums and groups. I often see people coming in to those groups and spamming their services without first getting to know the group and their needs. Again, it’s like walking up to a group of people at an event and shouting about what you do, without investing the time to build a relationship first.

    The same rules apply online as they do offline. Always give context, and always be respectful.

    Have you witnessed any other mistakes people make in social media?