Tag Archive: Business Relationships

  1. Making it personal

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    Like anyone who’s serious about building relationships, I love a good handwritten note and do my best to send them as often as I can. I’m also fortunate to be on the receiving end of many – from all sorts of people who want to speak at Business Chicks events, or want to be featured in Latte, or just want their product brought to my attention.

    The problem is that lots of people are doing it wrong, and therefore wasting the opportunity altogether.

    Note from ONJ

    Today I got two handwritten pieces of mail. The first was from Olivia Newton-John (let me pick up that name I just dropped on the floor) – it was a letter that one of her representatives had typed up, and she had personally signed it at the bottom. The letter was completely personalised and I could tell it wasn’t templated in any way. Winner.

    What made the experience even more impressive was that it came with another note (again very personalised) from her representative saying that Olivia had asked her to pass the first note on to me. Again, it was completely written for me and developed from scratch.

    The next piece of mail was from an author who had sent me their latest book. A lovely gesture, but it lost some of its sheen when I got to the handwritten card which may as well have been an advertisement for the book. There was no emotion conveyed or personalisation at all – it was just ‘here’s my book and this is what it is about’.

    The best part of a personal note is the message that comes with it. If you go to all the trouble of sending a card or parcel, take the time to make it personal and make it count.

  2. Social media 101

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    design

    Over the weekend I found five minutes to look at my LinkedIn account. There were 84 requests sitting there waiting for me, and I found myself hitting delete over and over again.

    I’m just amazed that people still don’t understand basic social media etiquette. When you’re wanting to add someone to your network that you don’t know on LinkedIn, it’s essential that you give some context as to why you’d like to connect.

    I’ve said this before but I’ll say it again: adding someone to your network that you’ve never met before, and expecting them to respond positively is like going to a cocktail party or a networking event and thrusting your business card in their hands without saying anything. You’re expecting them to take that card and give you a smile and accept you as a contact, but really – would you? I’d be a bit creeped out, just as I am when people send me that dreaded message ‘I’d like to add you to my network on LinkedIn’ with nothing else. Um, yep, ok, but I have no idea who you are, so no thanks.

    No essay is required with your request – just a line or two explaining why you’re reaching out. Easy!

    Anyone got any other social media pet peeves that they’d like to share?

  3. Networking – how to stand out

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    One of my readers, Jess, asked this question last week in relation to making her networking more successful: “How do you make yourself stand out amongst the crowd and be memorable when you’re potentially meeting 30 new contacts at a conference for example?” (more…)

  4. A great post-meeting follow up tool

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    I shared breakfast this morning with a very accomplished woman, ex-Macquarie Banker Sara Lucas of Heads Over Heels. Afterwards she sent me an email with a list of the takeaways from our meeting. Brilliant! She itemised out every little thing that she’d learned from our chat. (more…)

  5. Want to get ahead? Connect with old friends…

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    I’m just off the phone from a very dear friend of mine who I’ve known for years. He’s seen me grow and change through many iterations and versions of myself, watched me buy and sell businesses, watched me get married and have a bub. But all from afar.  He’s busy, I’m busy, usual story. (more…)