Tag Archive: branding

  1. When a customer experience doesn’t live up to its brand

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    When I think of Tiffany & Co, I think Audrey Hepburn. I think elegance and sophistication. I think romance and aspiration. It’d be fair to say that many women (and men) have stood outside the iconic jeweller’s window, dreaming that maybe one day a Tiffany piece will be all theirs. (more…)