Stepping back to drive a business forward
Like all women, I wear a lot of different hats (figuratively speaking – although I’m quite partial to a fedora). Partner, mother, friend, CEO of Business Chicks…
When I first bought Business Chicks eight years ago, I did everything. I was working in my recruitment business in the day and at night I’d sit on the floor of my office and process event ticket sales through the EFTPOS machine; respond to member enquiries; negotiate with sponsors; find items for our gift bags and book guest speakers.
We’ve come a long way since those days, but one thing hasn’t changed. I started this business (as I have all my past businesses) with the intent to make myself redundant as quickly as I could.
As the business continues to grow exponentially (we have four new additions to the team just this month), I’m moving another step closer to being out of a job. Being out of a job doesn’t mean I do nothing – it’s the contrary in fact. It means I free myself up to concentrate on the big picture, and that’s where the growth comes from.
Anything that brings growth also brings challenges and I want to leave you with a couple of lessons I’ve learned along the way:
– The right leadership team is critical
– Having engaged, passionate people who can be the brand when you’re not around is everything
– Relinquishing control is a necessary skill, and being ok with the fact that no one’s going to handle situations and problems like you do is also vital
– Ensuring everyone involved shares the brand’s vision
– Investing in resources (people, systems etc) will bring you closer to your goals, even though cash might be tight at times.
– Patience is key. Know that it won’t happen overnight – building a business that doesn’t rely on you is a long process requiring a fair amount of losing your ego and letting go.