Making it personal
30.07.12 | Posted in What I'm Loving
Like anyone who’s serious about building relationships, I love a good handwritten note and do my best to send them as often as I can. I’m also fortunate to be on the receiving end of many – from all sorts of people who want to speak at Business Chicks events, or want to be featured in Latte, or just want their product brought to my attention.
The problem is that lots of people are doing it wrong, and therefore wasting the opportunity altogether.
Today I got two handwritten pieces of mail. The first was from Olivia Newton-John (let me pick up that name I just dropped on the floor) – it was a letter that one of her representatives had typed up, and she had personally signed it at the bottom. The letter was completely personalised and I could tell it wasn’t templated in any way. Winner.
What made the experience even more impressive was that it came with another note (again very personalised) from her representative saying that Olivia had asked her to pass the first note on to me. Again, it was completely written for me and developed from scratch.
The next piece of mail was from an author who had sent me their latest book. A lovely gesture, but it lost some of its sheen when I got to the handwritten card which may as well have been an advertisement for the book. There was no emotion conveyed or personalisation at all – it was just ‘here’s my book and this is what it is about’.
The best part of a personal note is the message that comes with it. If you go to all the trouble of sending a card or parcel, take the time to make it personal and make it count.